1000 What’s next with analytics?

I think I’ll probably conclude on this slide. This summarizes of how analytics will change in a very interesting and powerful way.

We will still have our traditional marketing analytics — databases, surveys and enriched data from database compilers. Nice, clean, structured data about known and fairly accurate psychographics and demographics about your customer base.

The we web analytics over here — traditionally about traffic, topic maps, and consumption of ad words. All good.

More recently, we have social media analytics. By the way, you might want to check out a new firm, called Andiamo Systems. They provide social media analytics in the software as a service model. They enable you to track hundreds of thousands of forums, webposts and blogs that mention or discuss your brand.

TITLE:
Long Tails Wag Big Dogs

SUBTITLE:
How the synthesis of professional and user-generated content will continue transforming media, entertainment, publishing, and marketing

KEY TOPIC:
How digital asset management speed convergence of professional and user-generated content

PRESENTATION DATE:
12 May 2008

VENUE:
Henry Stewart’s DAM and MOM Symposium, New York, NY USA