0800 How marketers see social media in their mix?

From a CMO’s perspective, what gets traction among marketing managers and marketing executives?

According to Forrester’s recent report on Interactive Marketing, marketer consider these in descending order of effectiveness: social media, search engine optimization, mobile, online video, and game marketing.

What’s getting the least amount of traction? Newspaper, Yellow sages, telemarketing, and magazines.

This represents a very significant shift in terms of how marketers perceive where they’re spending their dollars.

These data reveal a powerful trend in the business ecosystem of advertising.

TITLE:
Long Tails Wag Big Dogs

SUBTITLE:
How the synthesis of professional and user-generated content will continue transforming media, entertainment, publishing, and marketing

KEY TOPIC:
How digital asset management speed convergence of professional and user-generated content

PRESENTATION DATE:
12 May 2008

VENUE:
Henry Stewart’s DAM and MOM Symposium, New York, NY USA