White Papers

GISTICS pioneered the development of executive white papers, publishing its first one in 1988. Since then, GISTICS has published over 30 white papers, hundreds of monographs, and a wide range of articles and interviews. 

What’s Your Google Strategy? serves as a workshop for creating executive white papers.  These differ from traditional white papers in that an Executive White Paper addresses the information needs of executive decision makers.

Executive decision makers insist upon a high-level summary of a value proposition for a new operational capability, and an objective assessment required to realize that capability. Most executives do not want nor appreciate a thoughtful, logical, detailed discussion and rationalization for a proposed system or capability. Instead, they want to know, “Does the proposed value constitute a strategic or tactical contribution, who will have to support the buying and deployment process, and whose feet do they hold to fire to make it happen?”

Executive white papers address these specific needs of decision-making executives:  crisp, cogent, comprehensive summarizations of a proposed course of action and the results they can reasonably expect in return.

Here at What’s Your Google Strategy, in this White Papers section, GISTICS will work together with clients and sponsors and web site visitors to develop a series of new, collaboratively-produced executive white papers.

First comes Building Operational Capabilities of Customer Engagement:  How enterprise marketing-operations integrate traditional and online marketing processes with social media, networked supply chains, and the Web ecosystem.   We invite your comments and participation as we move through development process resulting in publication of this executive white paper.

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