Digital Asset Operations

Many companies have already implemented Digital Asset Management as a point solution serving a creative services group or marcom team. They’ve realized higher productivity and lower costs. Now, these firms want to unlock additional savings and time-to-market gains by serving an expanded group of internal and external stakeholders, and by automating publishing and distribution workflows.

This reresents a significant investment in organizational capability that we call Digital Asset Operations. This entails:

• Development of a 3-year operational business plan
• A faceted enterprise taxonomy with seven to 15 taxonomy sets that support optimized search across huge libraries of assets and content
• High-volume ingest and quality assurance workflow that guarantees error-free digitization, cataloging, and dynamic rendering of high-resolution assets into lower-resolution renditions and derivatives
• Deeper integration of DAM with enterprise applications such as accounting, inventory management, licensing, and rights management systems
• Expanding digital asset governance to non-traditional asset categories such as copywriting, user-generated content, and creative work-in-process from digital photo and video shoots 
• Orchestration of workflows and business processes throughout a content supply chain that includes creative service firms, marketing agencies, distributors, and other individuals and groups that help a company grow and serve customers.