Speech Acts of Market Makers

Performative Speech and Other Speech Acts

Speech acts consist of actions accomplished in its utterance: “You’re hired!” “I buy that now.” “I reject your conclusion; it does not follow from your argument.”

Market makers use speech acts to direct popular perceptions, creating mental categories called markets and emotional associations called brands.

Speech acts of market makers inspire, incite, and impel action: imagination, desire, conversation, purchase, and word-of-mouth / act-of-hand evangelism.

The master-class market makers such as Steve Jobs not only shape market perceptions, they use speech acts to bend popular consciousness to their will. Rank amateurs and peanut-gallery journalist misrepresent magisterial speech acts as a “reality distortion field.” We consider that an utterance of profound ignorance.

On the real field of play - real markets - do the speech acts of players, coaches, and referees determine the winners and losers. The fans, journalists, and hot dog vendors in stands exert no effect on the field of play.

Prophets and Entreprenuers

No meaningful difference exists between the evocations of prophets and speech acts of market makers - the entrepreneurs that create markets for breakthrough technologies and disruptive innovations.

In this blog, we have systematically deleted the utterances of fans, journalists, and hot dog vendors - zero impact actors of markets.

Instead you will find actions accomplished in utterance of market makers-speech acts of the following economic actors:

• Customers who represent the ultimate referee in all games of commerce
• Buy-side financial analysts who “put their money where mouth is”, using the analysis to invest in public firms
• Executive entrepreneurs that market breakthrough technologies and disruptive innovations
• Coaches or individuals that advise market makers, clarifying purpose and next-action steps towards unlocking the value of breakthrough technologies and disruptive innovations - what we do).

You will also notice that market makers speak and write in crisp, pithy, cogent, forceful way-utterances that provoke, prod, and goad people into action.

Our promise: To provoke, prod, and goad market-makers into action.