Foundations

Foundations provides a framework for getting the most value out of What’s Your Google Strategy?

What has happened to markets and marketing? How can you know if the investments you make this year will yield the results you hope to achieve over the mid- and long term? Google Singularity introduces the new mindset necessary to compete, maximizing return on today’s strategic investments in technology, processes, and organizational capabilities.

Albert Einstein once distributed a final exam at Princeton University, presenting a set of questions essential to understanding modern physics. A student, said, “Professor Einstein, did you mean to give us the same questions that you gave in last year’s exam?” Einstein replied, “Yes. Same questions, but the answers are different this year.” As a digital thinking tank, we use open-inquiry questions to stimulate your thinking. Read Essential Questions to learn how.

In business as in sports, you watch or play the game. On the field of play, the coded shorthand — “speech acts” — of coaches and players communicates the strategy, tactics, and execution of victory. In Speech Acts of Market Makers, explains how we collect, categorize, and analyze what today’s business winners say…and how you can use their insight to power your business success.

If, as Peter Drucker declared, only innovation and marketing create wealth, why do most companies lack a method for innovating new processes? Speeding Process Innovation explains why and shows how to use What’s Your Google Strategy? to increase the pace of innovation in your business.

Learn more about the GISTICS founder and What’s Your Google Strategy? in Michael Moon, Blogger-in-Chief.