2-Customer Journeys

“Well, there’s the superiority theory that jokes express scorn for your inferiors—cripples and cuckolds and foreigners and the like. Plato said we laugh at vice. Then there’s the Freudian interpretation, that it’s all about sexual repression. Finally, there’s the seduction theory, based on the observation that men do the joking while women do most of the laughing. Christopher Hitchens wrote a piece in Vanity Fair, arguing that the only way most guys can impress women is to make them laugh. Kant said that the essence of humor is a strained expectation, dissolved into nothing.” Jim Holt, author of “Stop Me If you’ve Heard This: A History and Philosophy of Jokes” | Wired, July, 2008