2-Social Intermediaries

“There’s a conversation going on now about your company, good, bad, or otherwise. A company like ours, poolcenter.com, is trying to gently steer it in a positive direction. And when members need a product, they’re just a couple of clicks away.” Rob Cox, Founder of the Pool Community at PoolCenter.com | Inc Magazine, July 2008

“The ethos of the Net is fundamentally respectful of and invested in the idea of COLLECTIVE WISDOM, and in some sense is hostile to the idea that power and authority should belong to a select few…[However,] it has historically been unusual for change to bubble up from below on its own.” James Surowieki, author of The Wisdom of Crowds

“If you want to be a leader, then find a parade and get out in front of it.” Jim Barksdale, former CEO of Netscape and venture capitalist