5-Stakeholders

“If you’re chasing your audience, you’re chasing yourself around in circles. You’re much better off with an aesthetic and a vision-following it and explaining to people what you’re doing”. Graham Vintner, Bonny Doon Vineyards | Inc Magazine, July 2008

“For a while, we had various MBA class studies of Bonny Doon. One class report said, ‘You guys don’t realize it but the image you project resonates 100% with young, Internet-savvy experimenters who don’t trust authority, are irreverent of everything, and don’t want to be marketed to. We accidentally ran into 25 million people.‘” Graham Vintner, Bonny Doon Vineyards | Inc Magazine, July 2008

“In the past, it was about product quality. Now it is about brand provenance.”  - Rupert Younger, Director, Centre for Corporate Reputation, Said Business School, Oxford University | Financial Times 30 June 2008

“How a corporation behaves will determine its reputation.” - Bob Wigley, Chairman, EMEA, Merrill Lynch International | Financial Times 30 June 2008

“The way in which a company is perceived has a big impact on the recruitment and retention of staff.” Rober Perry, Chairman, Johnstone Press UK | Financial Times 30 June 2008

“Today’s marketplace is a very competitive one in terms of talent. A company’s employees are its most important stakeholders, its only real asset” - Bob Wigley, Chairman, EMEA, Merrill Lynch International | Financial Times 30 June 2008