Networked Publications

Networked Publications constitute the next logical step in publishing information and knowledge. By harnessing Web technologies, social networks, and new ways of communicating, interacting, and collaborating among an author, peer subject matter experts readers/co-creators/stakeholders, they offer a new kind of online publication created by and for a specific community, work group, organization, society, culture, etc.

Networked Publications require a new view of knowledge and its transition from private world experience to shared, public space.  In the process of this transformation, the value of a text increases exponentially as group members discuss and draw conclusions in the process of engaging the networked publication. 

Following the process described in Blogs Into Books, a Networked Publication assembles a series of questions, speech acts, interpretations, in the context of this co-creator community whose members, through interaction and collaboration, transform these raw materials into gold.

Networked Publications build a readership and an army of co-creators that will provide cross-links, word-of-mouth, and promotional buzz for the collective output: a book. This answers the pernicious questions that most publishing organizations must ask:

• Is there a market?
• How big is the market?
• How many copies should we print for our first run?
• Can we pre-sell the book at Amazon?
• How do we promote a launch and second-wave marketing?
• And other, equally important questions.