“There’s one way to be rational about money and many, many ways to be irrational.” Dan Ariely, Professor of Behavioral Economics and author, Predictably Irrational, Duke University | New York Times, 5 July 2008

“We pretend that a debit card is the same as cash. But in reality, it has a hidden danger, which is that we will spend more when we use plastic than when we have cash.” Mary Hunt, Editor, debtproofliving.com | New York Times, 5 July 2008

“If we want to buy a new car, we don’t think, ‘I won’t be able to buy 700 books and take two weeks of vacation’…People who are on an hourly wage do this the best. If someone gets $20 an hour, they can do a direct trade-off with labor-to get a new bicycle, I’ll have to work 20 hours.” Dan Ariely, Professor of Behavioral Economics and author, Predictably Irrational, Duke University | New York Times, 5 July 2008

“People may buy things they don’t need or want to attain free shipping.” David R. Bell, Associate Professor of Marketing, the Wharton School UPenn | New York Times, 5 July 2008