“For the past few years we have consciously and continuously fed the core game audience and now we are reaching that inflection point where we have to reach out to the mainstream consumer and bring them into the Xbox 360 … And what really is appealing to that mainstream consumer is that social experience, in the living or online. Whether it’s the older consumer or the Facebook generation, they see games not as a solitary experience but as something you do with friends and family, and that what we want o to deliver this fall.” David Hufford, Director, Xbox Product Management, Microsoft | New York Times 16 July 2008