“Now some entrepreneurs have stepped forward with a technology to solve the problem. They are equipping billboards with tiny cameras that gather details about the passers-by-their gender, approximate age and how long they looked at a billboard. These details are transmitted to a central database.” Stephanie Clifford, journalist | International Herald Tribune, 31 June 2008

“Everything we do is completely anonymous.” Paolo Prandoni, Founder Quividi | International Herald Tribune, 31 June 2008

“I didn’t see that at all, to be honest…That’s disturbing. I would say it’s arguably an invasion of one’s privacy.” Sam Cocks, Attorney | International Herald Tribune, 31 June 2008

“I guess one would expect that if you go into a closed store, it’s very likely you’d be under surveillance, but out here on the street?.” Sam Cocks, Attorney | International Herald Tribune, 31 June 2008

“I think a big part of why it’s accepted is that people don’t know about it…You could make them conspicuous…but nobody really wants to do that because the more people know about it, the more it may freak them out or they may attempt to avoid it.” Lee Tien, Senior Staff Attorney | International Herald Tribune, 31 June 2008

“There’s nothing you could go back to and look at…All it needs to do is look at the audience, process what it sees, and convert that to digital fields that we upload to our servers.” George Murphy, Chief Executive, TruMedia | International Herald Tribune, 31 June 2008

“Digital has really changed the landscape in the sort of accuracy we can get in terms of who’s looking.” Guy Slattery, Senior VP of Marketing for A&E TV | International Herald Tribune, 31 June 2008