“If you’re chasing your audience, you’re chasing yourself around in circles. You’re much better off with an aesthetic and a vision-following it and explaining to people what you’re doing”. Graham Vintner, Bonny Doon Vineyards | Inc Magazine, July 2008

“For a while, we had various MBA class studies of Bonny Doon. One class report said, ‘You guys don’t realize it but the image you project resonates 100% with young, Internet-savvy experimenters who don’t trust authority, are irreverent of everything, and don’t want to be marketed to. We accidentally ran into 25 million people.‘” Graham Vintner, Bonny Doon Vineyards | Inc Magazine, July 2008