“This is the biggest launch of my career.” Steve Jobs, CEO, Apple, on the launch of the AppStore that resells third-party software for iPhones and iPod Touch players | USA Today 10 July 2008

“When IBM introduced the PC, it was good, but it didn’t take off until people started discovering the software … The breadth of the applications dramatically differentiates the iPhone from competing smart phones such as the Treo and Blackberry. The games are what you’d find on a computer … You’ll end up with PC-class applications that fit in your pocket.” Tim Bajarin, Analyst, Creative Strategies | USA Today 10 July 2008

“Having an application on the device — instead of going to a website to use it — makes it quicker, more robust experience … You do more of the work on the device than over the Net, so the load time should be quicker.” Chris DeWolfe, CEO, MySpace.