Welcome
What’s Your Google Strategy© constitutes a unique type of blog, what we call an interactive syncordance, that collates public speech acts of masterclass practitioners and innovation or thought leaders in fields related to or industries affected by Google.
Featured Download
How to redirect savings from outsourced pan-regional collateral operations to additional media placements and campaigns within existing operational budgets
Download todayFeatured Event: Media Mash-Up @ Apeer SF
Guerrilla Demo Salon and Social Mixer Hosted by Michael Moon, CEO, GISTICS and Bob Goldstein, CEO, Apeer
Thursday, December 11th
Join a small, exclusive group of innovation leaders, meet the Apeer start-up team, see a seven-minute demonstration of Apeer Professional, and play with the Apeer client on your own laptop or ones provided.
Agenda
5:00 pm Arrival and drinks reception with snacks
5:45 pm Demonstration of Apeer Professional with informal Q&A
6:00 pm Install your own version of Apeer Professional (optional)
6:20 pm Media mash-up with collections of media using your own laptop or one provided
7:00 pm Close
Download a free executive whitepaper
How enterprise media collaboration speeds workflows in the media supply chain, reducing costs and cycle times of publishing content and sourcing of creative work product
Event Location:
Offices of Apeer Inc.
3 Embarcadero Center, Suite 460
San Francisco California USA 94111
How will the Xbox grow beyond its hard-core gamer niche?
17 July, 2008, 4:29 pm“Whether it’s the older consumer or the Facebook generation, they see games not as a solitary experience but as something you do with friends and family, and that what we want o to deliver this fall.” David Hufford, Director, Xbox Product Management, Microsoft | New York Times 16 July 2008
How has the role of CMO evolved?
17 July, 2008, 3:44 pm“Being global marketing officer at P&G is like being a manager without portfolio — lots of responsibility and not much authority.” Dave Hardie, Managing Director, Herbert Mines Associates, a management recruitment firm | Wall St. Journal 16 July 2008
How can 3 well-phrased quotes drive a complex value proposition into a mainstream marketspace?
17 July, 2008, 3:24 pm“When IBM introduced the PC, it was good, but it didn’t take off until people started discovering the software.” Tim Bajarin, Analyst, Creative Strategies | USA Today 10 July 2008
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Blogger in Chief
Hello, welcome to What's YOUR Google Strategy? One of the first, if not the world's first, digital "thinking" tank.
Clearly this constitutes an experiment in using the Web, this great WordPress CMS, and a variety of content types to, as I like to say, "Think out loud one click at a time."
In particular, I envision that What's Your Google Strategy will clarify many aspects of a new operational capability -- your business strategy for competing in markets that Google has disrupted and changed forever.
A central idea drives What's Your Google Strategy as a digital thinking tank: Many otherwise successful and growing firms do not have a defined and repeatable methods for innovating new processes and new operational capabilities. Yet, most of these firm will need to innovate new processes and operational capabilities to compete and win in markets that Google will continue to disrupt (or will soon disrupt!).
To that end, What's Your Google Strategy? describes a new, innovative offering of GISTICS: Innovation Leadership Academies -- a structure, repeatable process for innovating new processes, developing 45-day action plans of a master project roadmap, and driving organization transformation from the bottom-up. Interested?
Check out Academies. And let me know what you think!
All the best,
Michael Moon, President, GISTICS, primary content curator, and blogger-in-chief of What's Your Google Strategy?
