Welcome
What’s Your Google Strategy© constitutes a unique type of blog, what we call an interactive syncordance, that collates public speech acts of masterclass practitioners and innovation or thought leaders in fields related to or industries affected by Google.
Featured Download
Strategic roadmap for integrating traditional and online marketing and customer service with multichannel analytics
Journal of Digital Asset Management proudly launches its innovative Best Practice Compendia
Whether you’re focused on protecting your brand, bringing exciting new elements into the publishing supply chain, experimenting with social media, or transforming your business into a multimedia platform, you can bypass the archives and go straight to the compendium that’s most relevant for you and your business.
All articles are taken from volumes of the Journal and have been specially selected by the Editor, Michael Moon.
Five new titles are available:
- Best Practice Compendium for Metadata and Taxonomy - 17 Articles
- Best Practice Compendium for Publishing Supply Chain - 18 Articles
- Best Practice Compendium for Marketing Supply Chain - 17 Articles
- Best Practice Compendium for Broadcast, Cable, Radio and TV - 14 Articles
- Best Practice Compendium for Social Media - 12 Articles
To order any of the Best Practice Compendia, please print out the order form and send it to:
Victoria Rae | Palgrave Macmillan Journals |
Houndmills, Basingstoke |
Hants RG21 6XS |
UK |
Telephone: +44 (0) 1256 329242 |
Fax: +44 (0) 1256 353774
Email: damcompendia@palgrave.com
Best Practice Compendia order form
FEATURED SURVEY
How will the Xbox grow beyond its hard-core gamer niche?
17 July, 2008, 4:29 pm“Whether it’s the older consumer or the Facebook generation, they see games not as a solitary experience but as something you do with friends and family, and that what we want o to deliver this fall.” David Hufford, Director, Xbox Product Management, Microsoft | New York Times 16 July 2008
How has the role of CMO evolved?
17 July, 2008, 3:44 pm“Being global marketing officer at P&G is like being a manager without portfolio — lots of responsibility and not much authority.” Dave Hardie, Managing Director, Herbert Mines Associates, a management recruitment firm | Wall St. Journal 16 July 2008
How can 3 well-phrased quotes drive a complex value proposition into a mainstream marketspace?
17 July, 2008, 3:24 pm“When IBM introduced the PC, it was good, but it didn’t take off until people started discovering the software.” Tim Bajarin, Analyst, Creative Strategies | USA Today 10 July 2008
Download White Papers
Customer Engagement Infrastructure
How social media works with business development
Enterprise Media Collaboration
How enterprise media collaboration speeds workflows in the media supply chain, reducing costs and cycle times of publishing content and sourcing of creative work product
Digital Supply Chain Strategies for Visual Communications and Marketing Content
How brand-marketing communication groups maximize their productivity with workflow automation, digital asset management, and real-time collaboration tools
Building a Global Brand Franchise Platform in Randstad Holding
How Randstad Holding transformed its local market leadership and marketing best practices into a premier global brand
Business Case for On-Demand Delivery of Digital Asset Management in Global Marketing Operations
Impact of automating the management and international distribution of approved marketing content, resusable media components, and digital assets on multichannel product launches, field sales productivity, and brand-voice consistency
Blogger in Chief
Hello, welcome to What's YOUR Google Strategy? One of the first, if not the world's first, digital "thinking" tank.
Clearly this constitutes an experiment in using the Web, this great WordPress CMS, and a variety of content types to, as I like to say, "Think out loud one click at a time."
In particular, I envision that What's Your Google Strategy will clarify many aspects of a new operational capability -- your business strategy for competing in markets that Google has disrupted and changed forever.
A central idea drives What's Your Google Strategy as a digital thinking tank: Many otherwise successful and growing firms do not have a defined and repeatable methods for innovating new processes and new operational capabilities. Yet, most of these firm will need to innovate new processes and operational capabilities to compete and win in markets that Google will continue to disrupt (or will soon disrupt!).
To that end, What's Your Google Strategy? describes a new, innovative offering of GISTICS: Innovation Leadership Academies -- a structure, repeatable process for innovating new processes, developing 45-day action plans of a master project roadmap, and driving organization transformation from the bottom-up. Interested?
Check out Academies. And let me know what you think!
All the best,
Michael Moon, President, GISTICS, primary content curator, and blogger-in-chief of What's Your Google Strategy?
