What's YOUR Google Strategy?
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What’s Your Google Strategy© constitutes a unique type of blog, what we call an interactive syncordance, that collates public speech acts of masterclass practitioners and innovation or thought leaders in fields related to or industries affected by Google.

Featured Download

Orchestrating the Technologies and Processes of the Customer Engagement Cycle

Strategic roadmap for integrating traditional and online marketing and customer service with multichannel analytics

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Featured Event: Henry Stewart Digital Asset Management Symposium

Join Michael Moon and Joel Warwick at this year's Henry Stewart DAM Symposium—at the Hilton Hotel, New York, NY, 1 & 2 June, 2009 Masters of Digital Assets presents an optional pre-conference and post-conference tutorials led by Michael Moon, CEO, GISTICS and widely acclaimed thought leader, analyst, and workshop facilitator, and Joel Warwick, Principal, JAW Consultancy and master practitioner DAM consultant. for more information to register online PRE-CONFERENCE TUTORIAL Fundamentals of Digital Asset Management, Sunday May 31st, 2:00pm - 5:00pm Masterclass tutorial in mapping business strategy and organizational requirements for improving productivity, reducing reducing costs, and speeding time to market of published content and reusable media. Consider this session as an essential full-immersion for managers or directors driving a new DAM initiative. PRESENTATION: Managing DAM—Management Structures, Career Structures, Reporting to whom and about what. Where do the careers lead? Monday, 1 June, 11:35am - 12:00pm Managing DAM using functional role structures to map staff and collaborative resources, demonstrating career pathways, while installing management reporting and accountability, across four facets of DAM Services. Joel Warwick, Principal, JAW Consultancy and master practitioner DAM consultant. PRESENTATION: Advisors and Consultants—who's available, what do they do? How will they do it and what do they cost? Monday 1 June, 12:05pm How Small Consultancies Deliver More Value, Faster. Michael Moon, GISTICS Incorporated, Editor-in-Chief, Journal of Digital Asset Management TUTORIAL: Buying and Deploying DAM, Wednesday June 3rd, 9:30am - 12:30pm Masterclass tutorial in buying the “right” DAM capability for your organization and driving its rapid adoption and payback. This practical "how to" tutorial provides structured, best-practice approaches to pre-deployment and post-deployment start-up processes. Consider this session as an essential innovation platform for all organizations evaluating, about to deploy or currently deploying a DAM or MOM solution. TUTORIAL: Enterprise DAM Operations, Wednesday June 3rd, 2:00pm - 5:00pm Masterclass tutorial in the critical systems, processes and accountabilities for delivering strategic value to your enterprise. This practical "how to" tutorial provides structured, best-practice approaches for maximizing return on investment from your DAM.

Journal of Digital Asset Management proudly launches its innovative Best Practice Compendia

Whether you’re focused on protecting your brand, bringing exciting new elements into the publishing supply chain, experimenting with social media, or transforming your business into a multimedia platform, you can bypass the archives and go straight to the compendium that’s most relevant for you and your business.

All articles are taken from volumes of the Journal and have been specially selected by the Editor, Michael Moon. Five new titles are available: To order any of the Best Practice Compendia, please print out the order form and send it to: Victoria Rae | Palgrave Macmillan Journals | Houndmills, Basingstoke | Hants RG21 6XS | UK | Telephone: +44 (0) 1256 329242 | Fax: +44 (0) 1256 353774 Email: damcompendia@palgrave.com Best Practice Compendia order form

How will the Xbox grow beyond its hard-core gamer niche?

17 July, 2008, 4:29 pm

“Whether it’s the older consumer or the Facebook generation, they see games not as a solitary experience but as something you do with friends and family, and that what we want o to deliver this fall.” David Hufford, Director, Xbox Product Management, Microsoft | New York Times 16 July 2008

How has the role of CMO evolved?

17 July, 2008, 3:44 pm

“Being global marketing officer at P&G is like being a manager without portfolio — lots of responsibility and not much authority.” Dave Hardie, Managing Director, Herbert Mines Associates, a management recruitment firm | Wall St. Journal 16 July 2008

How can 3 well-phrased quotes drive a complex value proposition into a mainstream marketspace?

17 July, 2008, 3:24 pm

“When IBM introduced the PC, it was good, but it didn’t take off until people started discovering the software.” Tim Bajarin, Analyst, Creative Strategies | USA Today 10 July 2008

Download White Papers

Customer Engagement Infrastructure How social media works with business development Enterprise Media Collaboration How enterprise media collaboration speeds workflows in the media supply chain, reducing costs and cycle times of publishing content and sourcing of creative work product Digital Supply Chain Strategies for Visual Communications and Marketing Content How brand-marketing communication groups maximize their productivity with workflow automation, digital asset management, and real-time collaboration tools Building a Global Brand Franchise Platform in Randstad Holding How Randstad Holding transformed its local market leadership and marketing best practices into a premier global brand Business Case for On-Demand Delivery of Digital Asset Management in Global Marketing Operations Impact of automating the management and international distribution of approved marketing content, resusable media components, and digital assets on multichannel product launches, field sales productivity, and brand-voice consistency

Blogger in Chief

Hello, welcome to What's YOUR Google Strategy? One of the first, if not the world's first, digital "thinking" tank. Clearly this constitutes an experiment in using the Web, this great WordPress CMS, and a variety of content types to, as I like to say, "Think out loud one click at a time." In particular, I envision that What's Your Google Strategy will clarify many aspects of a new operational capability -- your business strategy for competing in markets that Google has disrupted and changed forever. A central idea drives What's Your Google Strategy as a digital thinking tank: Many otherwise successful and growing firms do not have a defined and repeatable methods for innovating new processes and new operational capabilities. Yet, most of these firm will need to innovate new processes and operational capabilities to compete and win in markets that Google will continue to disrupt (or will soon disrupt!). To that end, What's Your Google Strategy? describes a new, innovative offering of GISTICS: Innovation Leadership Academies -- a structure, repeatable process for innovating new processes, developing 45-day action plans of a master project roadmap, and driving organization transformation from the bottom-up. Interested? Check out Academies. And let me know what you think! All the best, Michael Moon, President, GISTICS, primary content curator, and blogger-in-chief of What's Your Google Strategy?

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